Beats S.W.O.T. analysis:
Strengths:
- Founder is a famous music producer, Dr. Dre- Good quality materials used such as the Monster name brand cable- products are mad in mass production- Free celebrity endorsement of Beats along with paid endorsements with athletes such as LeBron James- Good quality sound, bass, and noise cancellation technology
Weakness:
- Price, a pair of even their cheapest headphones is going to cost you $100+
- In a competitive market
Opportunities :
- Use of popular music artist / or appearance in music video- Smart Phone Market
- New products
Threats:
- Competitors, such as Soul by Ludachris and other bands like Bose and Sony- Change in taste ( design of headphones has stood the same )
- The economy ( high prices of headphones )
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